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Will there be a billion-dollar pulp molding market in 2025?
Release time：2020-05-25
Kearney, the world's top consulting agency, found that 2025 will be a crucial year for sustainable development. Because the top ten FMCG companies have all set for themselves, by 2025 to achieve the goal of 100% sustainable packaging.
According to Kearney's analysis, currently only 8% of the world's plastics are recycled. Apart from being discarded and sent to landfills, 8 million tons of plastic waste enters the ocean every year. The total amount of global plastics used in 2019 totaled 359 million tons. About 30% of the total amount of global plastics used came from packaging, which means that the total amount of plastics currently used for packaging in the world is as high as 110 million tons. By 2050, plastic production is expected to increase substantially, and if no restrictions are imposed, it will reach 700 million tons. If no measures are taken, 644 million tons of plastic may enter the landfill and ocean every year.
With the increasing proportion of packaging in global plastics, and the increasing awareness of consumers on environmental protection, consumers are demanding sustainable changes. The United Kingdom has taken measures. In its spring budget, the government announced that it will levy a plastic packaging tax from April 2022. For packaging that uses less than 30% recycled plastic, the manufacturer and importer will be charged £ 200 per ton for sustainable consumption. Environmental protection taxes and fees to encourage companies to use recycled materials.
According to Kearney ’s survey, two-thirds (66%) of consumers in the EU and the United States are willing to pay a premium for sustainable products, while half (49%) of consumers say the company ’s environmental record is to make a purchase decision Important factor. The same number (49%) said that they are willing to give priority to sustainable products rather than convenience products, and are willing to pay more time and money to avoid buying products that have an adverse impact on the environment.
FMCG companies are particularly aware of these changing needs, especially in terms of sustainability and packaging. Kearney's analysis found that packaging is one of the top five issues for all major FMGC groups concerned with sustainability, and more than half (59%) of food and beverage companies are addressing packaging issues in product sustainability.
Pulp molding is an alternative to plastic, but using this material to produce alternative packaging can cause many problems. First of all, the price of pulp molded products is still high, and it also depends on the supply and demand of pulp products. Second, the production capacity of pulp molded products cannot be compared with plastics. This means that if there is a broader transition to paper packaging, the price needs to be reduced, and the production capacity needs to be increased to make these alternative plastic products suitable for use by large enterprises.
However, innovative, more environmentally friendly solutions (including the use of recycled pulp and paper instead of plastics and aluminum in indirect food contact areas) can reduce the production cost of pulp molding. Therefore, companies will need to consider developing and using sustainable packaging to reduce plastic production levels and gain consumer support.
Bahige El-Rayes, a partner at Kearney, said: "Consumer demand for more sustainable products is clearly growing, and shoppers are increasingly aware of the environmental impact of their choice of products. In particular, consumers are causing For self-education of the damage, usually choose loose vegetables and canvas tote bags as an alternative to plastic shopping bags.
The following giants invariably chose to achieve 100% sustainable packaging in 2025. In fact, there are more giants in action.
What is the reason why these giants coincided to choose to achieve 100% sustainable packaging in 2025? It is the requirements of the market and the environment, they just conform to the changes of the times.
According to Kearney ’s prediction that without control in 2030, 700 million tons of plastic products will be produced, 30% of which will come from packaging, then 210 million tons of plastic products will come from packaging. If 30% of the 210 million tons of plastic used for packaging is replaced by pulp molding, this will be a huge blue ocean incremental market of 63 million tons. Based on the current average wet-pressed pulp molding of US $ 4,000 per ton, this will be a huge market of US $ 252 billion.
Along with the maturity of pulp molding products and the improvement of technology, more and more application scenarios of pulp molding are made. Let's take a look at the fine pulp products developed by several European companies.
hotel Emporium has developed a series of degradable bath products without plastic containers called Eco Pods. Eco Pods are composed of 60% bamboo fiber, 30% sugar cane and 10% wood fiber and use soy ink, so it is easy to compost . At the same time, the carbon footprint is further reduced due to reduced weight and size.
British scientist James Longcraft has completed his "environmentally friendly" and biodegradable "water bottle" design. Plastic-free water bottles will be planned for mass production and placed on the market.
The plastic-free water bottle can be completely composted and degraded in three weeks. The shell and label are made of 100% recycled paper and dyed with ecological ink. The water bottle lining is a sustainable natural material developed by Longcraft and his team.
James Cropper launches environmentally friendly and beautiful Poise packaging, perfume packaging, luxury packaging, etc. based on pulp molding technology and color management system.
It is strongly recommended that friends in the pulp molding industry take a look at James Cropper's product details and the company's production tank. I believe that the pulp molding industry will feel it after seeing it. To be honest, I have never seen such a beautiful pulp pool. I also believe that we can have a better pulp tank and also produce more perfect pulp molding products.
Dong Zhengmao Packaging Tribe
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